Case study — SMM + paid social
Car service
A car service in Czechia: diagnostics, repairs, maintenance, road-trip preparation, oil changes, brake systems, electrics and other services
Point A — what the client came with
The situation at the start
The garage needed an Instagram that was clear, modern and actually brought customers in for bookings.
At the start the profile did not work as a proper shop window. People could land on the page but would not immediately understand which services were available, why this garage was worth trusting and how to book quickly.
- The profile looked inconsistent and had no unified visual style
- Services were not packaged clearly for the customer
- There was no clear navigation via Highlights: services, prices, reviews, booking
- Content did not build enough trust: no team, process, expertise or real situations
- Ads were not split by objective: messages, profile traffic, leads, bookings
- There was no bilingual ad communication for the two audiences in Czechia: CZ + UA
Process and analytics
Key growth points
We started by analysing how people choose a garage: a customer wants to see quickly whether the service is reliable, what is on offer, whether booking takes extra steps and whether there is real proof of quality.
We mapped out the customer journey:
ad / content → visit to the profile → reviewing services and trust signals → message / form / booking → visit to the garage.
- Made the profile clear at first glance
- Structured the services through Highlights and content
- Launched separate campaigns for form leads and appointment bookings
- Split ads by objective: Direct messages and profile traffic
- Added more trust: team, process, reviews, real situations
- Adapted the ads for two audiences: Czech-speaking and Ukrainian-speaking
Carousel examples
Examples of the carousels we created
Process — how we worked
5 steps from zero to results
We built the profile so a customer understands in 30–60 seconds: what you do, what the benefits are, how the work starts and where to tap
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1. Profile redesign
We reworked the Instagram structure so people immediately understand what the garage is, which services are available and how to book. We built Highlights with the key sections: about, services, prices, reviews, booking.
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2. Content system
We built the content around 4 core blocks:
- Trust: team, mechanics, approach, service, reviews;
- Services: diagnostics, repairs, brakes, electrics, oil changes, trip preparation;
- Expertise: advice for drivers, what to check before a trip, how to choose a garage, when to book diagnostics;
- Lighter content: memes, everyday driver situations, gentle humour that makes the brand feel closer.
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3. Visual system
We created a distinctive feed style: a dark base, high-contrast photos of cars and mechanics, lime and orange accents, large headlines and clear CTAs. As a result the profile looks modern, dynamic and recognisable.
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4. Meta Ads
We launched several types of ad campaigns:
- for Direct messages;
- for profile traffic;
- for form leads;
- for appointment bookings.
We tested Czech and Ukrainian creatives separately to reach both the local audience and Ukrainian-speaking customers in Czechia.
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5. Optimisation
After launch we analysed which creatives drove more messages, which topics earned more engagement and which ads converted best into bookings, then adjusted the ads, CTAs and content accordingly.
Advertising in two languages
The same creatives in Czech and Ukrainian
Every ad layout was produced in two versions: Czech for the local audience and Ukrainian for Ukrainian-speaking customers in Czechia. Same visual, different language of communication.
Core service offer
Computer diagnostics
Want your garage to get more bookings from social media?
We will package the profile, create the content and launch ads so customers quickly understand your services and go straight to booking
Point B — results
Point B
AfterFinal results after 8 months
1 027
profile followers (from 64 at the start)
+963
audience growth
116
customers from ads
3 448$
ad budget
≈2,1%
average CTR
3
posts per week
Formats: Reels, posts, carousels · Ads: CZ + UA
The profile became a structured shop window for the garage: services, prices, reviews, booking
Conclusions
What this project delivered
The garage's Instagram stopped being a box-ticking page and became a working customer acquisition channel.
In 8 months the profile grew from 64 to 1,027 followers and brought 116 customers from ads on a budget of $3,448. But the numbers matter less than the system behind them: a clear profile structure, content that builds trust and ads split by objective.
System instead of chaos
The trust, services, expertise and lighter content blocks worked together rather than as one-off posts published whenever there was time.
Ads built around specific goals
Messages, traffic, leads and bookings — each campaign led a person to an appointment along its own path.
Two languages of communication
Czech for the local audience and Ukrainian for Ukrainian-speaking customers in Czechia doubled the reach on the same budget.
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