Materials
Useful materials
Tests, briefs, guides and videos we use in client work. Take them and apply — or send us a request and we will walk this path together
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Personality archetype test
The same twelve archetypes, but about a person rather than a company: which role you are naturally strong in, how you make decisions and which manner of speaking works for you. A basis for a personal brand.
Take the test → TestBrand archetype test
Twelve archetypes — from the Creator to the Ruler. The test shows which role your brand rests on, what language to speak to your audience and which messages will land and which will not. You get the result immediately after finishing.
Take the test → TestPersonal brand unpacking
A deep questionnaire for experts and personal brands: values, experience, strengths, audience pain points. The output is material that feeds your content for months ahead.
Start the unpacking → BriefBrief for social media management
What we ask before starting SMM: goals, audience, competitors, tone of voice. Fill it in and you get a concrete proposal rather than an abstract price list.
Fill in the brief → BriefBrief for targeted advertising
Geography, budget, offer, landing page and previous advertising experience — everything needed to build a forecast before the campaign even launches.
Fill in the brief → BriefBrief: turnkey package
Brand, product, pricing, audience, competitors and budgets. The basis of a full promotion strategy — completed in one sitting.
Fill in the brief → BriefWebsite brief
Goals, audience, structure, features and references. Everything a site that brings enquiries starts from.
Fill in the brief → SoonGuide: a content plan that works
Content pillars that lead a follower from first touch to enquiry. With post examples and a spreadsheet template for planning the month.
Soon SoonChecklist for a landing page that converts
Twenty checkpoints for a page before launching ads — from the first screen to the form and loading speed.
Soon SoonVideo breakdown: cost per lead
What drives the cost per lead and how to reduce it without losing quality — with figures from our projects across different niches.
SoonMaterials in this category are still in progress. Get in touch and we will send them as soon as they are ready.
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