Brief - Paid ads

Tell us about your project

Hi😊,

PLEASE NOTE: when preparing the advertising campaign we only take into account information provided in this brief in writing. Any new information or details that “come to mind” later may not be taken into account after the project starts, and adjusting live ads may require extra time and budget.

🔅Your answers will help us understand your business more deeply — its unique features and what you expect from working together. Everything you share will be used solely to build a tailored promotion strategy for your brand and audience.

So please fill in the brief as thoroughly and clearly as you can — too much information is better than too little🙌.

About you and the brand 1 / 8
About you and the brand

Instagram, Facebook and others, if you have them

Website and direction

Enter the domain name, if you have one

For example 1C-Bitrix, WordPress and others

What services or products do you offer?

Do you have a unique offer that sets you apart from competitors?

What emotion or state should a customer feel after using your service or product?

Product and price

Choose one or more options

Choose at least one option

If there are several — describe all of them

This will help us calculate the project's return on investment

Experience and audience

What results did you get, in numbers? Add links, case studies, screenshots — anything that helps us analyse it.

The more variants we can test, the better the ad combinations we will find

Ideally in the language of customer benefits. For example: a backlit keyboard (feature) means the customer can work even in the dark (benefit). Why should a customer buy from you, and why now?

Describe your target audience in as much detail as possible: not just gender and age, but typical interests, fears and role models. Who are the people who bring in the most money? Where do they work, what do they drive, which phone do they use?

Market and sales

At what point does buying your product or service become necessary?

If yes — which one exactly?

Advertising budgets

If yes — which ones? Have you used paid advertising and what results did you get?

If you use one

Paid ads / influencer ads / giveaways

How much are you willing to spend per enquiry or purchase?

Results and competitors

Name 3–5 competitors or brands whose presentation you like — a great website, strong ads, well-packaged social media.

How many contacts do you have and what details are recorded (email, phone or other data)?

Content and extras

Choose one option

Anything you consider important that we did not ask about

The data is used by the HIL STUDIO team solely to prepare a marketing proposal and is not shared with anyone.

Thank you, your brief has been sent!

We have received your answers. The HIL STUDIO team will review them and get in touch shortly to discuss starting the project.

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