Brief - SMM

Tell us about your brand

Hi😊,

PLEASE NOTE: when preparing the strategy we only take into account information provided in this brief in writing. Any new information or details that “come to mind” later may not be taken into account after the project starts, and adjusting live ads may require extra time and budget.

🔅Your answers will help us understand your business more deeply — its unique features and what you expect from working together. Everything you share will be used solely to build a tailored promotion strategy for your brand and audience.

So please fill in the brief as thoroughly and clearly as you can — too much information is better than too little🙌.

About you and the brand 1 / 6

Your name*

Company / brand name*

Contact phone number or Telegram username*

Social media links

Instagram, Facebook and others, if you have them

What is the main area of activity of the project / business?*

What services or products do you offer?

Your USP*

Do you have a unique offer that sets you apart from competitors?

What are the brand's core values and mission?

What emotion or state should a customer feel after using your service or product?

The goal of your enquiry*

Choose one or more options

Increasing the number of enquiries Growing the number of followers Increasing brand awareness Increasing sales

Choose at least one option

Price of the product or service

If there are several — describe all of them

What is your average order value?

What is your most popular product or service?*

What promotions, launches or activities have you run before?

What results did you get, in numbers? Add links, case studies, screenshots — anything that helps us analyse it.

Ideas for promotions, phrases, ad copy or triggers you could offer a customer right now

The more variants we can test, the better the ad combinations we will find

Describe the features and unique characteristics of the product*

Ideally in the language of customer benefits. For example: a backlit keyboard (feature) means the customer can work even in the dark (benefit). Why should a customer buy from you, and why now?

Who are your customers?*

Describe your target audience in as much detail as possible: not just gender and age, but typical interests, fears and role models. Who are the people who bring in the most money? Where do they work, what do they drive, which phone do they use? The more detail, the better.

How many customers currently come from social media?

Where do sales currently happen?

Are your services or product seasonal?

At what point does buying your product or service become necessary?

Which regions do you operate in?*

Have you used promotion methods before?

If yes — which ones? Have you used paid advertising and what results did you get?

Links to Instagram accounts whose style you like

Who are your competitors?*

Name 3–5 competitors or brands whose presentation you like — a great website, strong ads, well-packaged social media.

Do you have your own good-quality photo and video content?*

Yes Partly No

Choose one option

Are there any restrictions we should follow?

For example, what must not be mentioned in posts, or brand specifics

What else should we know?

Anything you consider important that we did not ask about

I consent to the processing of my personal data

The data is used by the HIL STUDIO team solely to prepare a marketing proposal and is not shared with anyone.

Thank you, your brief has been sent!

We have received your answers. The HIL STUDIO team will review them and get in touch shortly to discuss starting the project.

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