Brief — website development

Tell us about your future website

Hello 😊

PLEASE NOTE: during development we work only from the information given in this brief in writing. Anything new that comes to mind later may not be taken into account once the project has started, and changes to an already approved structure or design may require extra time and budget.

🔅 Your answers help us understand your business, what makes it different and what you expect from the site. Everything you share is used solely to build a solution tailored to your brand and your audience.

So please fill the brief in as fully and clearly as you can — too much information is better than too little 🙌

* Marks a required question

Contacts and current state 1 / 10
Contacts and current state

Instagram, Facebook and others, if you have them

Choose at least one option

WordPress, Tilda, Wix, 1C-Bitrix, a site builder, custom code

And what would you like to keep

Choose at least one option

Business and product

Which services or products do you provide?

Do you have a unique offer that sets you apart from competitors?

What emotion or state should a client feel after working with you?

If there are several — describe them all. Do we show prices on the site?

Preferably in the language of client benefits. For example: a backlit keyboard is a feature; for the client it means being able to work even in the dark — that is the benefit. Why should a client buy from you and buy now? What sets the product or service apart from competitors — discounts, guarantees, delivery, attentive staff, limited availability?

Years of experience, number of clients, certificates, licences, awards, partners, press coverage — anything that can be shown on the site

Goals of the site

Choose at least one option

Choose one or several options

Choose at least one option

Choose at least one option

Choose at least one option

Ideally in numbers: enquiries per month, cost per enquiry, turnover

Audience

Describe the audience in as much detail as you can — not only gender and age but typical interests, fears and authorities. Who are the people that bring the most money? Where does your client work, what car do they drive, what phone do they use? The more information the better, especially if it is backed by data

And which problem does your product or service solve

“too expensive”, “what if it does not fit”, “I will do it myself”

Choose at least one option

Competitors and references

Name five competitors with links to their sites

Any niche. Write what exactly you like: structure, colours, fonts, animation, copy

Structure and content

Choose one or several options

Choose at least one option

Choose at least one option

Choose at least one option

Add links if you have them

Is there an export or a table of products?

Screenshots, texts, video

Features and integrations

Choose one or several options

Choose at least one option

If to a CRM — name it in the “Other” field

Choose at least one option

Stock management, 1C, payment systems, delivery services, Google Analytics, Meta Pixel, email services

Przelewy24, WayForPay, Stripe, PayPal, Monobank, cash on delivery

Sole trader, sp. z o.o. or other — for the Privacy Policy and Terms sections. A site for the EU market needs a cookie banner and RODO/GDPR

Design

Choose one or several options

Choose at least one option

Choose at least one option

What must not be mentioned or shown, brand specifics, stop words

Timing, budget, roles

Is there a fixed date — a product launch, a season, a trade fair?

Choose at least one option

How many people are involved in approvals?

Do you need admin panel training or support from our side?

Choose at least one option

Choose at least one option

Finally

What matters in your view that we did not ask about

The data is used by the HIL STUDIO team solely to prepare a marketing proposal and is not shared with anyone.

Thank you, your brief has been sent!

We have received your answers. The HIL STUDIO team will review them and get in touch shortly to discuss the start of the project.

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