Web development · SEO · Graphic design
XLink
Polymer fibres for concrete (macro and micro fibres) — B2B for construction companies, concrete plants and precast manufacturers
Point A — what they came with
The situation at the start
XLINK Polska needed to launch the brand’s online presence from scratch for two markets at once — Poland and Ukraine.
The company operates in a demanding B2B niche: polymer fibres for concrete, used by construction companies, concrete plants, precast manufacturers and contractors. A simple business-card website was not enough — what was needed was a full system that explains the product, shows its applications and helps the sales team work with clients.
- There was no multi-page website for B2B sales
- There was no e-commerce / shop for the products
- There was no separate Ukrainian version for the second market
- A complex technical product had to be explained in plain language
- There was no SEO structure or blog for organic growth
- There was a lack of sales materials: catalogues, flyers, banners and presentation graphics
Identity — the brand
Tri-fold brochure
At the outset there was no single online showcase where a client could quickly understand what XLINK Fiber is, which tasks the product suits and how to send an enquiry. So we started with the identity and print materials that work at meetings and trade fairs.
The tri-fold brochure briefly explains the product, shows the application areas and leads to contact with the sales team.
Process — how we worked
6 steps from zero to result
We assembled the site and the marketing system so that a B2B client quickly understands what the product is, where to use it, what benefits it brings and how to make an enquiry.
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1. A structure built for B2B sales
We worked out the site logic: product → benefits → applications → technical information → request a quote / order a sample. The site had to work as a sales tool, not as a business card.
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2. Polish version of the site + e-commerce
We built a multi-page Polish-language website with a catalogue, a shop, product pages with enquiry forms and CTAs: “Zapytaj o ofertę”, “Zamów próbkę”.
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3. A separate Ukrainian-language site
We created a separate Ukrainian-language site for the second market — with a structure, product presentation and messaging adapted to the Ukrainian B2B audience.
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4. Application pages
We gave separate space to the areas where XLINK performs best: industrial floors, precast concrete, tunnels, roads, sprayed concrete and hydraulic structures. This helps the client quickly find a solution for their task.
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5. SEO blog and organic growth
We added a blog as a foundation for SEO: to explain complex technical topics, answer search queries and gradually bring organic traffic to the site.
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6. Graphic materials for sales
We prepared banners, catalogues, flyers and additional materials for use at trade fairs, meetings, negotiations and commercial presentations.
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Brand presentation
Company and product presentation
A Polish-language presentation for negotiations and trade fairs (Dni Betonu 2025): who is behind the brand, why synthetic fibre replaces steel reinforcement, what XLINK Macro 50 is, where it is used, what the tests showed and which certificates confirm the quality.
Product presentation
XLINK Macro 50 — product presentation
A Ukrainian-language presentation for the sales team: what this fibre is, where it is used, its technical specifications, what the laboratory tests showed and which certificates confirm the quality.
Sales materials
A4 technical sheet
A double-sided A4 technical sheet that sales managers send to engineers and procurement specialists together with a quotation. One side covers applications, fibre benefits and recommended dosage; the other shows test results and the full specification table. Next to it — how the brochure looks in print.
Result — the website
What the finished site looks like
The homepage immediately answers the main question of a B2B client: what this product is and why it is needed. Then come the benefits of using XLINK Fiber, technical specifications and enquiry forms.
The same approach was carried over to the Ukrainian version — with a structure adapted to the second market.
Point B — results
Point B
AfterWhat the client got in 14 days
- 2 separate sites for two markets: a Polish site plus a separate Ukrainian site
- E-commerce for the Polish market: catalogue, shop, product pages and enquiry forms
- A clear B2B structure: product → benefits → applications → request a quote
- SEO blog: a foundation for organic growth and for explaining technical topics
- B2B enquiry forms: collecting contacts, client needs and project details
- Graphic materials for sales: catalogues, brochures, flyers and banners for meetings and trade fairs
Markets: Poland + Ukraine · Formats: website, e-commerce, SEO blog, print materials
One system in a single style — instead of a business-card site
Conclusions
What this project delivered
Instead of a business-card website, XLINK got a full marketing system for two B2B markets.
In 14 days the team built two websites, e-commerce for the Polish market, an SEO blog and a set of graphic materials. What matters is not the number of pages but the logic: the client understands the product, sees the applications and knows how to make an enquiry.
Two markets instead of one
Separate Polish and Ukrainian sites made it possible to speak to the B2B client in their own language on each market.
A website as a sales tool
The product → benefits → applications → enquiry structure turns a complex technical product into a clear offer.
A ready-made kit for the sales team
The SEO blog, catalogues, banners and presentations give managers everything they need to work with clients.
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